Beauty Without Cruelty - Aromatherapy Hair Care 16 oz Moisture Plus Shampoo Beauty Without Cruelty hair care and styling products provide the perfect combination of botanical herbs, pro-vitamins and natural plant proteins for healthy, vibrant hair. These all-natural formulas are made with pure essential oils from flowers, herbs & spices. The remarkable benefits of aromatherapy work synergistically to balance and beautify your skin and hair. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963 Front label panel: BEAUTY WITHOUT CRUELTY AROMATHERAPY Moisture Plus Shampoo Jojoba, Evening Primrose & Pro-Vitamins Revitalize and Restore Silky, Healthy Hair BENEFITS DRY/TREATED HAIR 100% VEGETARIAN 16 fl oz / 450 ml Instructions: To Use: Apply to wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For maximum benefits follow with BWC Moisture Plus Conditioner. Ingredients: INGREDIENTS: Botanical extracts of rosemary, sage, horsetail, nettle, birch leaf and yarrow, gentle cleansers from coconut (cocomidopropyl betaine, sodium laureth sulfate, cocamide dea), vegetable glycerin, sodium pca (natural moisturizer), panthenol (pro-vitamin B-5), jojoba oil, evening primrose oil, sea minerals from kelp extract, vitamin E (tocopherol acetate), aloe vera gel, methyl glucet-ten (from corn), aromatherapy essential oils of rosewood and ylang ylang, calcium pantothenate (B vitamin), soy protein, glycol stearate (from vegetable oils), citric acid (from citris fruit), methyl/propylparaben. Since 1963, BWC has offered a full range of natural vegetarian cosmetics with No Animal Ingredients and No Animal Testing. On September 27, 1976, BWC adopted a strong and meaningful criterion of no animal testing, known as the Fixed Cut-Off Date Policy. This means we rejected all new ingredients developed after this date, as it is estimated 80% of all animal testing is preformed for the marketing of new ingredients. Supplemental Facts: BWC Moisture Plus Shampoo is the beginning of soft silky hair that shines. Designed especially for dry and chemically-treated hair, deep penetrating plant proteins and aromatherapy essential oils strengthen and repair each hair strand. Gentle cleansers remove impurties and styling product build-up for clarity and vibrance. Your hair will benefit from jojoba and moisturizing humectants that provide protection from chemical treatments and heat styling. pH BALANCED